Paying homage to Oscar Niemeyer’s ultra-modern design for the Brazilian capital, the BRASILIANA was created in the 1950s by Jorge Zalszupin, licensed and reedited by ETEL. Customizable with your choice of luxurious fabric or leather, the sinuous wooden frame is augmented by handcrafted details like carved wooden upholstery buttons and brass hardware. Licensed and reedited by ETEL, this mid-century classic lounge chair was put back into production for the first time since its original launch, making it a superlative and original choice for any contemporary interior décor.

Jorge Zalszupin

On Request

Natural American Walnut, Natural Pau Ferro Fabric or Leather
263cm W x 93cm D x 62cm H 38cm
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Fabric 20 m 23.9 yards
Leather 25 m² 269.1 sqft
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Design Story

Jorge Zalszupin

Jorge Zalszupin

A Polish Jew, Jorge Zalszupin fled from his country amidst during World War II to take refuge in Romania, where he earned his degree in architecture. After working in France, he traveled by ship to Rio de Janeiro in 1949 with only a motorcycle, his architecture diploma, a return ticket, and a special issue of the French magazine L’Architecture d’Aujourd’hui; which praised Brazilian architecture. Just as he was preparing to use his return ticket, he received an invitation to work at an architectural firm in São Paulo.

After becoming a Brazilian citizen in 1953, he began to work on his own, designing not only the houses but also taking charge of creating furniture. Giving rise to opening his wood working shop L’atelier, in 1959. Hugely successful, L'atelier grew to 200 employees, and today designs like the Dinamarquesa Chair alongside many others are considered Brazilian classics. The collection being exhibited at Avenue Road represents the North American debut of newly released re-issued pieces from Etel, alongside other classics that span his 50 year career.

AVENUE ROAD carries a curated assortment of Jorge Zalszupin pieces.

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