Founded in 1997, The Rug Company has endeavoured to create the most desirable rugs in the world. Combining the ancient craft of rug making with the creative brilliance of some of today’s most talented designers. Alexandra Champalimaud says: "There is a mystery to this flower form, its presence crisp and energetic, strikingly perfect and distinguished by its Aztec origins. I wanted a carpet that underfoot was a sea of Dahlias that present themselves in all colours soft and bright. A gentle touch of nature at its most glorious."

Alexandra Champalimaud

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Handknotted Tibetan Wool and Silk
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Design Story

Alexandra Champalimaud

Alexandra Champalimaud

Alexandra Champalimaud is the Founder of Champalimaud, an interior design firm specialising in bespoke hospitality and residential design.

Founded nearly 30 years ago, the company boasts a thriving international client base and has partnered with hotels and residences globally.

Drawing upon experiences and work worldwide, Alexandra has a unique talent for the application of colour, pattern and texture. This sophisticated aesthetic is reflected in her geometric and linear designs for The Rug Company.

AVENUE ROAD carries a curated assortment of Alexandra Champalimaud pieces.

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