Founded in 1997, The Rug Company has endeavoured to create the most desirable rugs in the world. Combining the ancient craft of rug making with the creative brilliance of some of today’s most talented designers. The FESTIVAL rug is instantly recognizable as the work of Sir Paul Smith. The classic stripe is given a contemporary twist with intersections and overlays, seamlessly flowing from one colour group to the next. The impactful and uplifting design confidently embraces colour, and will instantly transform any interior. The kaleidoscope of colours has been painstakingly and faithfully translated by The Rug Company’s weavers in Nepal to ensure that they work tonally; each single colour takes one day to create.