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The Product Designer was born in 1956. “Designing shape is to give form to values that people tacitly share and wish for.” Naoto Fukasawa visually captures these values and he draws the exact outline of them. His ability for visualising such unseen outlines for things is not easily worded and described, nonetheless, people are convinced with his ability when they experience his design. Fukasawa’s notions and expressions to approach essential values of things through design travel beyond borders or domains and his thoughts are well respected internationally.
His concept for finding hints in subconscious behaviour of people which he named “Without Thought”, is most known. Fukasawa collaborates with world leading companies and brands in such countries as Italy, France, Germany, Switzerland, Spain, Scandinavian countries and Asian countries while consulting Japanese leading companies locally.
His area of work is broad and he works with various fields in design beyond categories. Consulting works for Japanese companies are mainly focused on evaluating their cooperate strategies in line with the mean of sociality and how we define quality of life in order to direct the companies towards where society is inevitably heading. Such consulting work extends as far as to visualize design for their products which marks the company’s social responsibilities and their cooperate strategies. Fukasawa‘s work for consulting has led them to many successful results.
AVENUE ROAD carries a curated assortment of Naoto Fukasawa pieces.