Founded in 1997, The Rug Company has endeavoured to create the most desirable rugs in the world. Combining the ancient craft of rug making with the creative brilliance of some of today’s most talented designers. I am intrigued by the way light works its magic, sifting colour, form and mood of the composition. Alexandra Champalimaud says: "With SHADOW, I focused on this journey of light in order to exaggerate the shadows and create depth at each plane."

Alexandra Champalimaud

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Handknotted Tibetan Wool
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Design Story

Alexandra Champalimaud

Alexandra Champalimaud

Alexandra Champalimaud is the Founder of Champalimaud, an interior design firm specialising in bespoke hospitality and residential design.

Founded nearly 30 years ago, the company boasts a thriving international client base and has partnered with hotels and residences globally.

Drawing upon experiences and work worldwide, Alexandra has a unique talent for the application of colour, pattern and texture. This sophisticated aesthetic is reflected in her geometric and linear designs for The Rug Company.

AVENUE ROAD carries a curated assortment of Alexandra Champalimaud pieces.

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