Swirl

Rugs
Founded in 1997, The Rug Company has endeavoured to create the most desirable rugs in the world. Combining the ancient craft of rug making with the creative brilliance of some of today’s most talented designers. Paul Smith's signature SWIRL is instantly recognizable as a work of graphic genius. In washed-out, muted tones of pale olive, ginger, grey and cream, this hand knotted rug in pure Tibetan wool is an ultimate expression of this iconic design.

Paul Smith

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Handknotted Tibetan Wool
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Design Story

Paul Smith

Paul Smith

The champion of eclectic British fashion, Paul Smith, describes his unique and much-coveted style as ‘classic with a twist’.

His creations are infused with a sense of humour which is beautifully married with a love of tradition; his unmistakable Englishness is augmented by the unexpected and the eccentric.

One of the first fashion designers to collaborate with The Rug Company, Paul’s confident, bright rug designs can transform a room and many have become undoubted icons of design.

AVENUE ROAD carries a curated assortment of Paul Smith pieces.

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