Founded in 1997, The Rug Company has endeavoured to create the most desirable rugs in the world. Combining the ancient craft of rug making with the creative brilliance of some of today’s most talented designers. "ZAP ROUND depicts an explosion of colour that developed out of painted and collaged forms combined with computer manipulation. So much of our visual experience now is rooted in the saturation of images via screen-based technology. My intention there-fore, was to transform this visual experience of colour into a physical and tactile one via the beauty of the natural materials and their appeal to the sense of touch." - Fiona Curran