“His idea is really to develop a collection of objects that are somewhat in the margins, somewhat specific in the sense that they are unique expressions, and that’s a little bit of a break with the main school of thought. That is to say, he can choose the details. A designer is making a vase. But there’s always something about the piece that’s special.”
Each piece that exists in the Collection Particulière canon, respectfully belongs. Curating with an unbridled admiration for the ‘object’, Jérôme Aumont, Founder and Editor of Collection Particulière, is masterful in his selection of both object and designer.
SLO bookends designed by Christophe Delcourt
With the release of 2018 Collection Particulière new pieces we’re featuring some of AVENUE ROAD’s favourites.
Aumont has taken the time to answer our questions on the ethos of the collection, his greatest obstacles, and what the future of Collection Particulière looks like.
BOS vase designed by Christophe Delcourt
AR: Avenue Road
JA: Jérôme Aumont
AR: What compelled you to start the collection?
JA: I have always been fascinated by objects. More than furniture pieces actually. I guess this is about the scale: an object is something that you want to touch, use, hold… and, mainly, offer to the ones you love. So that it really is special. As far as I can remember, even as a child, I would collect objects. They were sacred to me. And they were the very first reason why I launched Collection Particulière, back in 2014. I had then been a journalist for 15 years, always in the field of home and interior design. I had just turned 40 and was ready to dive into something different (building a brand is so very different from all I had done in the past!) yet with a strong connection with my own skills and passions. Until then, I had given some advice here and there - but always as journalist – connecting people (a designer and a brand for example) and, basically, this is what I was feeling ready for: putting together the energies, identifying the quality and uniqueness of a design, outsourcing the right maker, the perfect craftsman for that and, eventually, the right client!
WAN stool designed by Christophe Delcourt
HUB dining table and LEK sofa designed by Christophe Delcourt
SAINT-LOUP chair/step ladder designed by Anthony Guerr ée
CHURCH candleholders and CHALICE vase/totem designed
by Arno Declercq
BUTTERFLY screen designed by Dan Yeffet and
CHURCH candleholders by Arno Declercq
ROSAE pedestal designed by Goula/Figuera and
EMBEDDED fruit bowl designed by Dan Yeffet
AR: How do you know when an object is right for the collection? Is there a common element or set of characteristics in all your pieces?
JA: First, it’s not about what I like or don’t. That would be pointless. The piece has to be different in the design itself, or in the material used. Ideally, the design comes after the know-how. When the designer drew their inspiration from and designed a piece with a specific material and/or technique in mind. The Rosae Side Tables (in gouged walnut) and the Terra Side Table (in melted clay) are good examples. I also like the idea to revisit a function, to emphasize it, and make the gesture related to it as beautiful as possible. Some kind of a ritual, like the Elements Vase or the Embedded Fruit Bowl. Last, I like the piece to be challenging so that, when people first look at it, the first question they have in mind will be “how is it made?” The BOS vases are this kind of piece. People are always stunned by the fineness of the marble. And, of course, there is always something about the scale. It has to be unusual. It has to be a piece. Something meaningful in every single way…
WATERFALL tidy designed by Dan Yeffet
AR: What are your greatest obstacles as Editor? What brings you the most joy?
JA: The greatest obstacle is to reach the kind of quality you had in mind when you made the decision to produce a piece. On the other hand, the most joy is that very special moment when a piece comes to life.
AR: What does the future of Collection Particulière look like? Where would you like to take the collection?
JA: Since the very beginning, I had the view to create a complete line. It mainly started with the objects, but the furniture pieces have always been there and are more and more important in the collection. I like the idea of a small “maison” that would offer some selected pieces for every single room of a house: from the very decorative pieces to the daily use tableware, the lighting to the desk accessories, the bathroom or even outdoor someday, why not? But I will always privilege the small scale and the small series to be able to offer custom, curated, and specific pieces. The older I get, the more I avoid mass product as a customer. And this is something that has always been essential regarding Collection Particulière. It’s all in the name of my brand! So that each piece needs to be like a cherry on the cake. This matters to me a lot. It’s the DNA of the brand.
RIPPLE fruit bowl
BRICK side table
WATERFALL I tray
EMBEDDED fruit bowl
LOB low table
LEK sofa and OPE side table
HUB dining table
CHANDELIER floor lamp
SUMO low table
ROUGH dining table
We carry a number of Collection Particulière pieces for purchase.
View our full online selection here
ROUGH dining table designed by Samuel Accoceberry
A special thank you to Jérôme Aumont for taking the time to talk with us.