As a teen, Jaime Hayon submerged himself in the raw and bold culture of skateboarding and graffiti art, which years later became the foundation of the whimsical silhouettes and imagery, so prominent in his work today. After studying industrial design in Madrid and Paris, he joined Fabrica in 1997, the Benetton-funded design and communication academy, working hand in hand with the legend himself, Oliviero Toscani. Quickly, he was promoted to the head of their Design Department. Years later, Jaime ventured off on his own, first with his collection of toys, ceramics and furniture, later followed by interior design and installations.