Celebrating Metamorphosis by Alexander McQueen
The Rug Company Collection Launch at Avenue Road Vancouver
An exclusive exploration of the magical transformation of nature through a new collection of rugs entitled "Metamorphosis", designed by Alexander McQueen for The Rug Company at Avenue Road Vancouver.
As the name suggests, Metamorphosis refers to rebirth and renewal. Each rug is a distinct adaption of a specific look from the fashion house’s collections, inspired in its entirety by the beauty of butterflies, beetles and nature’s ability to reinvent itself in ever more magical ways. An essence brought to life via dramatic floral installation via our new floral partner, Kado Flowers, along side seasonal cocktails and canapes.









