Patricia Urquiola starts each project by building an empathic connection with the user that will eventually interact with her designs, something she learned from Achille Castiglioni, establishing the “fundamental element” as he used to call, the basis of each project which always keeps her on track and accompanies her whole design process: thinking spaces or objects in relation to people. Pushing the limits of research and technology, Patricia Urquiola constantly experiments and dares to move towards better design and architecture, following her earlier mentors’ teachings such as Vico Magistretti and Maddalena de Padova. Used to confront complex processes, working with scales from micro to macro, she works with the available technology to go beyond the limits of what has been already experimented. Studio Urquiola is frequently asked to design not only objects and architectures but also to think about the future of mobility, workplace and production cycles. Creating links between craftsmanship and industrial research, the heritage together with innovation and technology, Patricia Urquiola also drives companies she works with to upcycle once-waste material and tries to re-image entire processes leading them to change, evolution and innovation. Patricia Urquiola believes in an original design point of view merging humanistic, technological and social approaches. Her design thinking is the intersection of challenges and breaking prejudices, finding unexpected connections between the familiar and the unexplored.